20 Things We're Buying at Sephora's 20% Off Sale For Beauty Insiders

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Written By: Taylor Rao

If you shop for beauty products a lot (or even a little), you know the skin care, makeup and hair care industries don’t typically offer any sort of amazing sale on a consistent basis. Sure, there’s the clearance end caps at Target or a special promotion here and there at Ulta, but to get high quality, brand name products for less doesn’t happen all that often.

So, when Sephora’s Beauty Insider sale rolls around, you stop whatever you’re doing, check your bank account, and head to the store or fill up an online shopping basket as big as you’d be able to carry. From April 26 to May 6, Sephora offers storewide discounts to its Beauty Insider members that seriously seem to good to be true.

But before you assume everything is fair game and head into your shopping trip Hunger Games style, there’s a few things you should know about the sale and who-gets-what in terms of a discount. AKA, don’t let the flashy 20 PERCENT OFF EVERYTHING email subject headers fool you just yet.

First, to get 20 percent off for the entire duration of the sale, you need to be a VIB member at Sephora with Rouge status. VIB = Very Important Beauty Insider, and Rouge status means you spend a minimum of $1,000 per calendar year at Sephora (online in the U.S., Canada, and via JCPenney Sephora stores all count).

VIB Rouge status members can use the code HEYROUGE to receive 20 percent off everything at Sephora for the entire duration of thee sale. Yeah, 20 percent off everything. For 10 days.

A regular VIB (someone who spends at least $350 per year) will get 15 percent off everything from May 2 to May 6, and the Beauty Insider (someone who spends any dollar amount) can enjoy 10 percent off everything from May 2 to May 6. All of these levels are ah-mazing considering an entire percentage sale off of everything is a rare moment in the world of beauty that should definitely be seized.

OK, now that we got the rules out of the way, we’re almost ready to shop. If there’s something you’ve been saving for or waiting to go on sale, this is your chance to add it to the basket and snag it. Here are 10 products we are totally buying during Sephora’s Beauty Insider Sale.

Naked Reloaded Eyeshadow Palette, Urban Decay ($44)

Urban Decay has some of the OG eyeshadow palettes out there, and this refreshed update has the perfect amount of sparkle mixed with soft, feminine colors that’ll make your eyes pop. Not to mention, major bang for your buck --this palette will last you at least until next year’s sale if you use it right.


Triple Sec 3-in-1, Drybar ($26)

It’s no secret that the Drybar has not only mastered the perfect blowout, but the most aesthetically pleasing and all-encompassing hair products for straight, curly, frizzy, you-name-it hair. This 3-in-1 volume and texturizing product deserves a spot on our countertop for sure.


Y Eau de Parfum, YVES SAINT LAURENT ($115)

Designer fragrances come with a price tag that’s not quite as sweet as the scent itself. So, whether you’re trying to take advantage of your 10 percent off sale or have the full 20 percent as your disposal, it’s not a bad idea to purchase a fragrance you’ve been eyeing (or smelling) for a while now. Y Eau de Parfum is a top-rated perfume on sephora.com, so ya can’t go wrong with that.

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Power Up Kit, Peter Thomas Roth ($95)

If you’re looking to kick up your skin care routine, why not start with a little bit of everything to get you on track? This set from skin care guru brand Peter Thomas Roth includes a power serum, anti-aging cleansing gel, peeling gel and a hydrating moisturizer.


Supersonic Hair Dryer, Dyson ($399)

You’re not the only one out there who’s been waiting for the price to drop on the newest invention in hairdryers since well, forever. The Dyson Supersonic Hair Dryer is a super tech-savvy, intriguing product to say the least, so if you can finally make it yours with a sweet little discount, you’ll feel better about satisfying your curiosity and trying something new.

The Cheekleaders Cheek Palette, Benefit Cosmetics ($60)

Benefit Cosmetics already does a great job of bundling their most-loved products into bigger versions that’ll help you save, which means it’s even better to further your savings and buy during a storewide sale. This limited edition palette (with a $150 product value!) beautifully curates a selection of sweet and soft blushes with some sassy, statement bronzers to make your glow up one to remember.


Luxe Face Brush Set, Sephora Collection ($54)

Your makeup is only as good as the brushes you use to put them on. So, giving yourself a lot of options to apply everything with the proper brush is probably a good idea. This brush set (valued at $110) includes five Sephora-brand brushes that are all designed for a flawless finish on the skin.


Powerful Wrinkle Reducing Cream Sunscreen, Kiehl’s ($74)

Sunscreen, as we know, is important to wear year round in effort to keep your skin safe and healthy. Kiehl’s SPF 30 sunscreen also helps fight against wrinkles on the reg, working as a anti-aging moisturizer for dry skin that will smooth out pore, protect from the sun and reduce the appearance of fine lines and wrinkles.


GLO Brilliant™ Whitening Device, GLO Science ($85)

By now you’ve probably seen everyone on your IG feed, from Kourtney Kardashian to your coworker, testing out technology that whitens your teeth on-the-go. The Glo Brilliant Whitening Device has a 4,9-star rating and over 10K loves from Sephora users.


Brazilian Bum Bum Cream, Sol De Janeiro ($45)

If anybody knows about bikini seasons, it’s the people of Brazil. This body cream is meant to tighten and smooth out the skin, while making you feel beautiful for the beach regardless of what size bathing suit you’re fitting into. Warning: the sweet scent will have you craving a beach day and a pina colada, stat.

Precisely, My Brow Pencil, Benefit Cosmetics ($24)

Buy one, or buy them all. Seriously, buy them all! Brow pencils are a major makeup bag staple, but the truth is, they don’t last all that long when you’re filling in your brows day after day. So, use the opportunity to stock up on your favorite brow tools from Benefit (this one is a personal favorite).


Tattoo Liner, Kat Von D ($20)

There’s nothing like a good, reliable liquid liner to take your eye makeup routine to the next level, and whether you prefer to line your eyes with black or brown, Kat Von D’s tattoo liner has the color for you. From a simple look using the ultra-fine point tip, to testing out a sexy cat eye for a night out, this liner is a must.

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Monsieur Big Mascara, LANCÔME ($25)

The traditional department store beauty counters were never allowed to further discount brands like LANCÔME or Cliniqué, but Sephora and Ulta have changed that game. This large, soft mascara brush is sure to give you the volume your lashes are looking for at an amazing price.

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Contour Kit, Anastasia Beverly Hills ($40)

This natural finish highlight and contour kit is one of the most well-loved across all makeup lovers, and for good reason. With three soft shades for your highlight, and some bolder, darker colors to help define your features, each one can be put to good use when you’re playing around in the mirror.


Shimmering Skin Perfector® Pressed Highlighter, BECCA ($38)

BECCA’s signature highlighter comes in almost a dozen shades, so you might want to snag a few depending on your everchanging makeup mood. From Champagne Pop and Pearl to Topaz and Chocolate Geode, there’s a creamy, long lasting highlight look that’ll add guaranteed shine to your best features.


Primed & Peachy Cooling Matte Perfecting Primer, Too Faced ($34)

The Peaches and Cream Collection by Too Faced is exclusive to Sephora, and this cooling, mattifying primer is exactly what you need to set up your daily makeup look for success. It’ll last you a 16-hour day by helping prevent shine and feeling soft and light enough to stay comfortable.


Sweet Peach Papa Don’t Peach Blush, Too Faced ($30)

Since you can’t get this peachy goodness anywhere else, add on this sweet, sweet blush to your big sale spend. Not only is the color super peachy and bright, but it’s scented lightly with peach for a little added va-va-voom.


C-Firma™ Vitamin C Day Serum, Drunk Elephant ($80)

Serum is a total buzzword in the world of skin care, and this Vitamin C serum has earned its spot on the Allure Best of Beauty List and has been loved by Sephora users over 130,000 times. Whether you’re looking to improve uneven skin tone or reduce the appearance of dark spots and wrinkles, it seems like there’s nothing this serum can’t do.

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Invisimatte Blotting Powder, Fenty Beauty by Rihanna ($32)

No matter the season, a long day of wearing makeup is going to lead to a little bit of oily skin and the appearance that you’re look might be fading. Fenty Beauty’s blotting powder is perfect for your on-the-go makeup bag to make sure your look lasts all damn day.


Scalp & Body Scrub, OUAI ($38)

Giving your hair a little extra TLC is never a bad idea, and OUAI’s scalp and body scrub is a relaxing, helpful treatment you can do in the shower to exfoliate, moisturize and nourish the skin to improve your hair over time.