Are Expensive Pillows Worth It? 5 Reasons to Invest in Your Pillow

Written By: Taylor Rao

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There isn’t a person out there who doesn’t want to know the feeling of falling asleep as soon as your head hits the pillow. And if you are one of the almost 70 million Americans that experience sleep-related problems, you’ve left no stone (or should we say sheet) unturned in an effort to figure out how you can sleep better and feel more well-rested by the time the sound of your alarm comes.

But what’s a reasonable amount to invest in better sleep? And where should you start? Your pillows are a good place to begin, according to sleep experts and the many online brands that have invested in creating higher quality pillows for improved sleep and happier customers.

If you’re feeling any hesitancy once you begin to browse the sight of some serious price tags, shift your mentality from thinking a pricier pillow purchase is “fancy,” but instead is an investment you can make in your body’s overall health and wellbeing.

Are you sold on better sleep yet? Check out these additional reasons why you should invest in your pillow.

1. A better pillow will last you longer

If you’ve ever purchased a pillow from the end cap of your local Walmart or Target store, you know what a pillow for $4.99 or under is going to feel like after just a few nights of sleep. It’s thin, lumpy, and doesn’t retain its original shape for very long. These pillows are manufactured using inexpensive materials that aren’t doing your skin or hair any favors while you are rolling around all night.

So, if you spend a bit more on a pillow than you would’ve in a past life (hello, college dorm room), you can expect to keep it on your bed for far longer than the cheapest one on the market.

The Saatva Latex Pillow is made of 100% organic cotton, which is going to feel more comfortable as you settle in to get to sleep. (Think: hotel-style pillows and bedding). The latex core allows for premium back and neck support --and did we mention the pillow covers are machine washable for easy cleaning?

2. Pillows can be customized (finally)

Since there are many different types of sleepers out there, it’s often said there is not one pillow out there that is perfect for everyone, which makes sense. But, pretty much everyone still sleeps with a pillow of some kind, which is why customizable pillows are so innovative.

Adjustable pillows allow each individual sleeper to customize the pillow based on their sleep style, desired firmness, and height. Ideally, you’ll want something with a removable, washable cover and the ability to take inserts in and out of the pillow so you can experiment until you find your perfect feel.

3. Cooling qualities

Did you know there is a way to get that feeling of flipping the pillow over to the cool side in the middle of the night --over and over again? The answer isn’t just to get more pillows to flip, but rather to invest in a pillow with cooling technology to keep your head cool from sunup to sundown.

Casper’s signature foam pillow has three breathable layers to keep you from sweating the bed. The Airscape™ technology literally pushes heat away through the perforated foam so you won’t wake in the middle of the night feeling overly warm or uncomfortable.

4. Enjoy hypoallergenic benefits

Many pillows on the higher end of the market also make more of an effort to use sustainable, organic materials that can often also be hypoallergenic. Pillows can get dirty and dusty like anything else in your house, so you must treat them with care always.

When you’re looking for a hypoallergenic pillow, the magic word is “dust-mite proof,” meaning you will be better protected from dust mites, mold, pollen, or pet dander while you’re catching ZZZ’s. Another trick that never hurts is to purchase pillow protectors to go on all of your pillows before the pillowcase for an added layer of protection.

5. Get the support you need

The point of sleeping with a pillow is to ensure your neck and spine are properly aligned throughout the course of the night, and you don’t want to leave it to the least expensive pillow for sale to do such a serious job for you.

Doing your research pays off when you find a pillow that matches the level of support you need to make it through the night and wake up well-rested. For example, a back sleeper is going to be better off with a foam pillow that is on the lower side, while a side sleeper is going to benefit from something firmer so that their head stays in the right place while dozing off.

Rather than searching “pillows for $30 or less” or “inexpensive pillows,” try searching for a term more specific to the type of sleeper you are and what you would look for. Like, “best pillow for a side sleeper” and then take your search from there.


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